Natural Patch (NATPAT) is a wellness brand that creates science-backed sticker patches infused with essential oils - like sleep, focus, mood, and bug protection. Designed with kids in mind but for all ages, their products blend nature and aromatherapy into playful, wearable solutions that make well-being feel easy and fun.
The new NATPAT logo turns the patch shape into a bold, recognizable brand emblem, distinctive on shelf and unmistakably NATPAT. Rounded, interlocking forms extend the logo into a flexible visual system across packaging, product and digital, reinforcing the brand’s playful, caring character. A bright color palette adds energy while the shapes keep everything cohesive.
A custom font was stylized for the NATPAT logo and product names, reflecting the brand’s bold, friendly personality. The letterforms reflect shared design characteristics with the logo shape and smile icon.
A system of expressive sticker patches uses custom illustrations to bring each product’s benefits to life, inviting kids into NatPat’s imaginative world while building understanding and brand love.
(w/Barry Deck, gregkletsel.com)