Natural Patch (NATPAT) is a wellness brand that creates science-backed sticker patches infused with essential oils - like sleep, focus, mood, and bug protection. Designed with kids in mind but for all ages, their products blend nature and aromatherapy into playful, wearable solutions that make well-being feel easy and fun.
The new NATPAT logo introduces the patch shape as a bold, instantly recognizable emblem in the natural health market. Its distinctive silhouette ensures strong shelf presence and brand recall, anchoring the brand’s natural, playful, and approachable identity in a form that’s both iconic and unmistakable.
Interlocking, rounded shapes inspired by the NATPAT logo form a cohesive visual system. These modular elements adapt across packaging, product, and digital - reflecting the brand’s playful, caring, and flexible character.
A custom font was stylized for the NATPAT logo and product names, reflecting the brand’s bold, friendly personality. The letterforms reflect shared design characteristics with the logo shape and smile icon.
A system of expressive sticker patches uses custom illustrations to bring each product’s benefits to life, inviting kids into NatPat’s imaginative world while building understanding and brand love.
(w/Barry Deck, gregkletsel.com)