YP, North America’s largest local search and advertising company, has transformed into a leading digital platform. It offers a searchable directory that connects users with local professionals—such as plumbers, attorneys, and dentists—through contact details, reviews, website links, and project tools. This digital-first approach supports millions of consumers and small businesses.
The new logo features a custom-crafted YP configuration underscored by a bold yellow bar—symbolizing clarity, efficiency, and task completion. Inspired by multitaskers’ gestures like underlines, checkmarks and highlights, the yellow bar acts as a visual shorthand for getting things done.
The visual system is grounded in robust guidelines that ensure consistent application across platforms, safeguarding brand integrity. At its core is the strategic use of bold, iconic yellow—guiding users to key information and making the YP brand identity instantly recognizable and memorable.