Kellogg’s refreshed its global masterbrand to strengthen its role across an increasingly complex portfolio. The work sharpened what Kellogg’s stood for, clarified its relationship to the product brands, and created a stronger foundation for the masterbrand across the business. A new identity system brought that strategy to life, including an evolution of the iconic Kellogg’s wordmark for greater clarity, consistency and impact.
(w/M.Knaggs @ Interbrand)