Cigna Healthcare, a global health services company dedicated to enhancing health and well-being, has unveiled a redesigned logo and visual system. This new look reflects their commitment to providing personalized support and resources, helping individuals achieve their health goals.
In the revised Cigna logo, the leaves symbolize health and vitality, emphasizing growth, renewal, and the support Cigna provides to individuals. The design features an arch of green leaves above the letter 'i,' visually representing the 'Tree of Life' from the previous logo.
The leaf shape is a central element in the new visual system, embodying the brand's dedication to holistic care. The saturated blue and green represent trust, tranquility, and growth.
(w/siegel+gale/c.clarke)