AT&T is one of the world's largest telecommunications companies. It operates extensively in the United States and 11 Latin American countries. AT&T expanded its portfolio by acquiring DirecTV and Time Warner, solidifying its position as a leader in consumer entertainment services
The 3D effect and the lowercase at&t wordmark are removed. The logo is now a single color, easy to reproduce, scale, rotate, embroider, silkscreen, etc. It is more compatible for digital use.
A suite of identity assets to signal the AT&T brand, the corporation and the marketing proposition Mobilizing Your World.
AT&T reorganized into four main units: 1) Communications, including consumer and business, AT&T Mobility, and consumer entertainment services; 2) WarnerMedia, including Turner cable networks, Warner Bros. film and television production, and HBO; 3) AT&T Latin America, consisting of wireless service in Mexico and video in Latin America and the Caribbean; and 4) Advertising and Analytics.